I was walking into work one day and noticed a new bakery setting up shop. She had prices written with a ball point pen on a sticky note, her product was hidden inside of baskets, against a far inside wall. When I tasted her pumpkin bars I knew I had to help get this little bite of heaven out to everyone!
All her recipes had been passed down from family members. I kept this all in mind as I created her brand identity, a vintage look and DIY feel to her store and promotions.
I designed the logo, brochure and stationery.
I enlisted some co-workers for copy, photography and food styling. Also helped her with her In-store presence by thrift store shopping for interesting tables, vintage plates, vintage mixers.