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Holiday floor signing. I art directed the shots with photographer Anita Colero in New York. Below are some samples of the final signs.
![](https://cdn.myportfolio.com/f3bf4592f2fe82efeb5e5f7b515d43b1/b3bdc42733d74575d894fcdd_rw_3840.jpg?h=4616b77553bad6fdc530dafaedb733df)
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![](https://cdn.myportfolio.com/f3bf4592f2fe82efeb5e5f7b515d43b1/7cbc6fc842cfaf42995a6402_rw_1920.jpg?h=9bdbf58e85f9e96164426e3530ec8a83)
Much of the creative happened on set playing with the props and product. I also worked with a prop stylist to find the perfect ribbon and wrapping paper for the iconic gift stack that was used through out the Holiday campaign.