![](https://cdn.myportfolio.com/f3bf4592f2fe82efeb5e5f7b515d43b1/5ee2333c69181029c38625ae_rw_1920.jpg?h=bc785768d4e368685ef196f1924631ff)
![](https://cdn.myportfolio.com/f3bf4592f2fe82efeb5e5f7b515d43b1/c7d0dc3b6f3d939694b19715_rw_1920.jpg?h=22c55bfdefd9be94b5a9683a745dc2bc)
![](https://cdn.myportfolio.com/f3bf4592f2fe82efeb5e5f7b515d43b1/2d9f5fbbe1538f590a56fcd0_rw_1920.jpg?h=ef6f7e70375664a214062a59dd6bae87)
![](https://cdn.myportfolio.com/f3bf4592f2fe82efeb5e5f7b515d43b1/0e7aba6a2b9605d980db8833_rw_1920.jpg?h=6b69eb6d587a61ee8b4e422abcf5a2dc)
![](https://cdn.myportfolio.com/f3bf4592f2fe82efeb5e5f7b515d43b1/f544e8c1c261a9bb5a84bc9f_rw_1920.jpg?h=e819dfe7a354d1b758319fec961f93a3)
![](https://cdn.myportfolio.com/f3bf4592f2fe82efeb5e5f7b515d43b1/68df36125d9da4271abedae3_rw_1920.jpg?h=988aa03bf70cd402a29565423961d008)
![](https://cdn.myportfolio.com/f3bf4592f2fe82efeb5e5f7b515d43b1/38fc54c75c210deb1e937702_rw_1920.jpg?h=438cb02f6b012afea4489d85b60b9751)
![](https://cdn.myportfolio.com/f3bf4592f2fe82efeb5e5f7b515d43b1/6cfe38556c317b63a968ab74_rw_1920.jpg?h=0a288bcd08287b15f68b39c85fe7e006)
The challenge was to create a guest shopping experience that is easy to navigate, provides quick identification of watch options, and makes a pleasant shopping event for Guests. Dividing the products into sections for Kids, Fashion, Classic and Performance, I created a story idea for each of the signs. I art directed these signs on location in L.A. with photographer Larry Bartholomew.